Elena Yurgeneva, CEO, Alpha Star Properties.
In the bustling city of Moscow, Russia, amidst the towering skyscrapers and historic landmarks, a young girl named Elena Yurgeneva grew up with a dream. With a spark of curiosity and a touch of entrepreneurial spirit, she was drawn to the world around her, eager to explore and discover new opportunities. Little did she know that her fascination with the city’s architecture and the bustling real estate market would one day lead her on a remarkable journey to redefine her life. Today, Elena Yurgeneva stands as the CEO of Alpha Star Properties, a leading firm specializing in luxury real estate.
A Global Career Takes Flight
Elena’s journey in real estate began as a university student in Russia, where she first joined Knight Frank, gaining valuable insights and experience. Her initial role laid the foundation for her career, allowing her to learn the ropes of the real estate market. Building on this base, Elena ventured into prestigious global markets, including Côte d’Azur, Lake Geneva, and Lake Como. As a trusted advisor to Ultra-High-Net-Worth Individuals (UHNWI), she successfully brokered deals involving palaces, chalets, castles, islands, and estates in some of the most exclusive locations worldwide.
In 2007, Elena’s career took an exciting turn as she explored the burgeoning real estate market in Dubai. The city’s rapid growth, strategic location, and world-class infrastructure presented significant opportunities. Elena capitalized on these by closing numerous high-value deals and establishing herself as a leading expert. Her deep understanding of local market dynamics, combined with her international experience, made her a sought-after advisor to both buyers and sellers.
Resilience, Leadership, and Client-Centric Strategies
Elena Yurgeneva’s journey has been marked by significant challenges, including navigating a highly competitive industry, managing multiple locations and teams, and adapting to evolving market trends. To overcome these hurdles, Elena has focused on building strong relationships with her clients, team, and partners. Her approach includes investing heavily in knowledge, technology, and innovation to stay ahead of the curve.
As a leader, Elena employs a transformational style that inspires and motivates others while fostering a positive work environment. She emphasizes collaboration, professional development, and the creation of a shared vision for the future. Her ability to empower her team and encourage open communication has been pivotal to the success of Alpha Star Properties.
Elena adds, “Leadership is about inspiring others and creating an environment where they can thrive. My goal is to empower my team and make sure they are motivated and supported.”
Elena’s commitment to a positive work environment extends to her client relationships. She prioritizes exceptional service, exceeding client expectations, and maintaining transparency. By keeping clients informed about market trends and developments, Elena ensures long-term, trustworthy relationships. This holistic approach—combining strong leadership with a focus on client satisfaction—has been instrumental in the firm’s success.
Balancing Work and Personal Life
Elena understands the importance of maintaining a healthy work-life balance. Recognizing that personal well-being is crucial for sustained success and productivity, she prioritizes self-care and engages in activities that recharge her, such as playing golf and padel tennis. Delegating tasks to her team and trusting them to manage day-to-day operations allows her to focus on strategic initiatives and long-term planning.
A Vision for the Future
“As a leader in the real estate industry, what motivates me is the opportunity to make a meaningful difference in people’s lives,” shares Elena. For over 27 years, Alpha Star Properties has provided exceptional service as a boutique real estate agency specializing in ultra-high-net-worth clients. Elena is committed to expanding into new markets, launching innovative products and services, and investing in technology to enhance the customer experience further. Her focus on excellence and innovation ensures that the firm remains at the forefront of the luxury real estate sector.
In the long term, Elena envisions creating a global network of successful real estate agents who are empowered to achieve financial independence and make a positive impact in their communities.
Empowering the Next Generation and Inspiring Future Leaders
Elena’s passion for real estate extends beyond her own success. She believes in empowering the next generation of realtors and providing them with the tools and knowledge they need to thrive in the industry. To achieve this, she launched an online educational program called ‘Secrets of Success’ at Dubai Real Estate Market. This comprehensive course offers step-by-step guidance on becoming a top-performing real estate agent in the competitive Dubai market.
In her efforts to empower the next generation of real estate professionals, Elena also authored the book ‘How to Become Rich Selling Real Estate.’ This book offers practical strategies and invaluable insights into achieving success in the competitive real estate market. By sharing her knowledge, Elena not only mentors future real estate agents but also provides them with a roadmap to financial independence.
Elena believes that a passionate and driven real estate agent, irrespective of age, background, or education, has the potential to become a millionaire. This mindset is essential for success in the industry. By sharing her expertise and insights, Elena hopes to inspire and mentor aspiring professionals. Elena advises aspiring realtors, “Never stop learning and stay adaptable. The real estate market is always evolving, and staying informed about industry trends is essential for long-term success. Build a strong network and remain true to your values.”
By fostering a global network of realtors who embody Alpha Star’s core values of excellence, integrity, and service, Elena is shaping the next generation of industry leaders. Her commitment to mentoring and guiding others reflects her belief in sharing success and empowering professionals to make a meaningful impact.