Ammar Toonsi, Founder and CEO, Car Trust
In every age of transformation, there emerge entrepreneurs who don’t just build companies — but quietly build the foundations on which industries stand through generations.
Ammar Toonsi is one of them.
As the Founder and CEO of Car Trust, a Saudi-born automotive data company, Toonsi has transformed the concept of data trust into a foundational infrastructure powering the nation’s insurance, banking, and automotive sectors.
Car Trust began as a response to a persistent national challenge: fragmented, outdated, and unreliable vehicle data that slowed progress across industries. Toonsi’s vision was simple yet radical — to bring precision, transparency, and intelligence to every vehicle transaction in Saudi Arabia.
“From day one, we invested in building a national-grade data infrastructure, not just a business. That decision defined our future,” shares Toonsi.
What started as a startup has evolved into a system that processes millions of vehicle transactions every day, driving billions of riyals in insured values, and facilitating the mobility intelligence that now underpins Saudi Arabia’s transport, finance, and insurance systems.
From Information to Intelligence
Car Trust’s transformation of the insurance landscape tells a deeper story of how technology, when guided by integrity, can restore balance to an industry once ruled by assumptions. Before Car Trust, insurers operated in a haze — incomplete data, inconsistent valuations, and risk models inflated premiums and slowed growth.
Today, it runs on algorithmic accuracy.
Through AI-powered VIN decoding and real-time market intelligence, Car Trust turned uncertainty into insight. Every transaction has become measurable, and every decision traceable, enabling insurers to assess risk at the level of each vehicle, each driver, each moment.
This precision reshaped the entire market. Premiums became fairer, underwriting more efficient, and consumer trust grew stronger.
“AI allows us to transform vast, complex datasets into intelligent insights that serve insurers, financiers, and policymakers in real time. It’s what turns raw information into strategic advantage.”
Building Confidence in Motion
Trust, for Toonsi, is not a marketing slogan, it’s a measurable outcome.
Through an accredited vehicle inspection framework, now recognized by both local and international bodies, Car Trust has introduced a new rhythm of reliability to Saudi Arabia’s used car ecosystem. Buyers, sellers, and financiers now operate within a shared space of verified truth — where every report reflects real condition, and every transaction is grounded in traceable data.
Today, Car Trust’s impact runs deeper than most realize. Its verified data has become a trusted reference for insurers, reshaping how risk is assessed and premiums are priced. As a result, motorists now find comprehensive insurance more accessible—often for less than the cost of third-party coverage.
What began as an inspection framework has quietly evolved into a force that redefines transparency, fairness, and value across the entire automotive ecosystem. The result is a marketplace reborn in renewed integrity. Fraud has declined, disputes diminished, and confidence — once fragmented — now binds the system together.
Bridging Finance and Mobility
What makes Car Trust exceptional isn’t just its data — it’s the discipline behind it.
By integrating AI-driven inspections with dynamic pricing intelligence, the company empowered banks and lease firms to measure asset value and risk exposure with new precision and accuracy. And the results speak for itself. It expanded their credit confidence, innovative business models emerged, and a once-narrow market began to breathe.
As Toonsi puts it, “We opened the doors for financiers to operate profitably and safely in the used car space.”
What began as a data service became a financial catalyst, shaping how institutions define opportunity and manage risk in Saudi Arabia’s rapidly diversifying economy.
When Innovation Becomes Infrastructure
The technology behind Car Trust is complex. But behind its sophistication, its philosophy is deeply human.
The company’s platform, designed with localized cloud architecture and redundant AI nodes, is built to process millions of real-time transactions with speed, precision and national-scale security. But its competitive edge is rooted to its on-ground vehicle inspection — give it something global competitors lack: an intimate understanding of how machines live, operate and age in the Saudi environment.
That on-ground understanding gave Toonsi’s team the ability to capture nuances that international datasets often miss: climate impact, road wear, regional usage patterns. These details, invisible in global algorithms, are critical in creating data models and make its intelligence not only accurate, but authentically local.
With verified valuations, transparent inspections, and equitable insurance premiums Car Trust has become the unseen infrastructure of fairness — quietly ensuring that every vehicle, and every transaction, tells the truth.
A Strategic Partner in a Nation’s Transformation
Beyond technology, Car Trust has evolved into a strategic data intelligence partner to Saudi Arabia’s policymakers, regulators, and ecosystem leaders. From shaping national mobility initiatives to designing data-sharing frameworks, the company’s contributions now reimagine the future of intelligent transport across the Kingdom.
By helping shape national data frameworks and mobility standards, Car Trust has aligned itself with Vision 2030, the Kingdom’s blueprint for a diversified, innovation-driven economy.
Its influence now extends across the mobility value chain — powering fleet owners, auction houses, and digital marketplaces. The result is an interconnected ecosystem of trust — one where data doesn’t just inform systems but uplifts them.
The Future: From Data to Destiny
As Car Trust enters its next phase, its focus is expanding from data intelligence to mobility foresight.
The company’s AI strategy aims to predict, connect, and optimize every stage of vehicle ownership — from inspections and insurance to financing and fleet management.
The vision is bold yet deeply aligned with the nation’s trajectory: to position Saudi Arabia as the epicentre of automotive intelligence in the Middle East, and to export its homegrown standards of precision and trust across the world.
Ammar Toonsi’s journey mirrors the new face of Saudi entrepreneurship — confident, data-driven, and globally conscious. He belongs to a generation of leaders who are not waiting for the future to happen; they are designing it, one dataset, one decision, one ecosystem at a time.
In a world chasing disruption, Ammar Toonsi builds trust — quietly, precisely, and with purpose.
Because in the end, the true power of innovation lies not in how fast it moves, but in how deeply it roots itself in the real progress of people.