Sustainable Fashion is here to stay. Sustainable fashion addresses and acts as a one-stop solution for many challenges and detrimental effects that occur in all Fashion and Apparel Industries. Be it environmental, economic, or social, eco-friendly practices and sustainability initiatives can solve and reduce the extent of negative impacts and consequences faced by the Earth.
Therefore redefining clothing can be encouraged which can help promote slow and sustainable fashion, reduction in greenhouse gas emissions, reduction carbon footprint, protection of endangered and extinct animals and plants, reduction of waste and disposals, pollution reduction, and prioritizing quality over quantity to increase durability which in turn would prove to be cost, time, and labor-effective.
High-end textiles or luxury fabrics as they are also known, are used by many companies, brands, labels, and independent designers, in creating, manufacturing, and designing high-quality and premium clothing. These textile fabrics can provide everything that a wearer may require – fashion, style, high quality, premium feel and look, comfortability, durability, cost and time-effective, and other technical advantages such as sweat and stain resistance. Cotton is one such high-end textile and luxury fabric that when grown, sourced, and produced sustainably, can provide one with all the benefits of purchasing and donning a clothing garment.
Therefore in this article, we will cover the inspiring journey of entrepreneur and founder – Marwan Bin Yousuf Al Serkal and his luxury clothing and accessories brand – Carter & White. Leaning into sustainability initiatives and eco-friendly practices, Marwan built his very own premium cotton apparel clothing line and brand with materials sourced to provide a “superior quality and peerless strength, with an unbelievably soft core”.
The Founder of Carter & White – Marwan Bin Yousuf Al Serkal:
The Founder, Chief Executive Officer, and Entrepreneur whose fuel and driving factor is creativity and innovation is – Marwan Bin Yousuf Al Serkal. Also referred to as an ‘Active Business Incubator’ within the community, Marwan is recognized in the Design and Growth fields, for his support of diverse and exemplary thought processes, talent, skills, experiences, initiatives, creativity, and innovativeness.
Working more closely and naturally with fellow Emiratis and the local citizens in the Gulf Cooperation Council (GCC), the founder is a professional business leader with a Bachelor of Science Degree in Business Administration and Finance at Suffolk University and an Executive Master’s in Business Administration at Bayes Business School. From working for almost 18 years as a National Banker in the United Arab Emirates, Marwan has immense knowledge and awareness in working in fields such as – Business Development, Private and Wealth, Retail and Corporate, Global Markets, and Investment Banking.
In the year 2016, Marwan founded Carter & White which was inspired by the vision to – “Give birth to a prestigious Middle Eastern brand that would appeal to the most discerning individuals”. Marwan wanted to go on a mission to establish a platform where he could – “Create products that were at the pinnacle of luxury and refinement, combining sublime comfort with timeless tailoring – and an impeccable attention to detail”.
The clothing brand label – Carter & White started when Marwan Bin Yousuf Al Serkal traveled to Egypt in search of the most popularly known luxury Egyptian Giza Cotton.
For more interesting insights and articles, visit Entrepreneur Gulf.
About Carter & White:
Marwan Bin Yousuf Al Serkal founded Carter & White in 2016. The main office is headquartered in Dubai, UAE. In combining sublime comfort with timeless tailoring and attention to even the minuscule details, Marwan’s journey at Carter & White began with a good start. The mission that the founder stuck through during his trip and travel to Egypt was for only one reason and purpose alone. To find the premium-quality and luxurious Egyptian Giza Cotton.
Marwan’s thinking and idea behind this mission and purpose was to address the challenges posed by people residing in countries of extreme weather and temperatures. In the GCC Region, it is a common notion and factor that temperatures in these areas hit a staggering 50℃ during summertime alongside the onset of a very humid climatic type. Marwan recognized the essentiality and need for proper clothing and garments made to last and do their work in protecting and covering the body as well as providing comfort and ease during the terrible and exhausting heat.
After 2+ years of researching consistently and extensively, Marwan discovered the source and area of the well-sought-after Egyptian Giza Cotton, deep in the Nile Delta region. Apart from its physical attributes of having extra-long staple fibers and having a Uniformity Index Grade of 88.5, this cotton’s fine yarn can be produced after a tedious and meticulous process where professionally qualified technicians analyze the fibers to mark the ones with absolute premium quality, with no compromises. Grown in lush and fertile regions where balanced rainfall is seen alongside the perfect temperature, humidity, and nourishment required by the crop to grow and flourish in good bale quantities.
T-shirts, socks, boxer shorts, bed linens, jackets, pants, loungewear, sleepwear, undergarments, bathroom and home essentials. Apart from fashion innovation, Carter & White also sells Yacht accessories, Men and Women’s Accessories, and Toys for children. The Egyptian Giza Cotton is made to last, is affordable, does its duties, feels airy, light, and soft, and retains color and feel through many rounds of washing over the years giving its customers the Carter & White Experience of luxury, state-of-the-art, premium high-grade, and in all of its refinery.